My Journey
For the last five years I've worked directly with founders and leadership teams to unlock growth constraints.
Before growth-tracking I spent 11 years building Neq4 — we became the leading supplier of street-view imagery gear for a major maps platform, but after 5 years of constant hypothesis testing we failed to find the next growth engine and the company plateaued.
Today I focus on bottleneck-focused growth coaching and inner-pattern work for founders. Lead Growth Coach at a growth-accelerator program; recognised “Tracker of the Year”.
Services — Growth-Tracking
What is Growth-Tracking?
Growth-tracking is a practical, evidence-based methodology that accelerates business results through weekly diagnosis of the current bottleneck, short hypothesis-driven experiment sprints, and equipping the team with the tools to execute.
Cycle: Goal → Constraint → Hypothesis → Execution
(Not about Google-Analytics dashboards — this is a weekly bottleneck-busting process.)
Each week, together with the founder or leadership team, the tracker helps to:
- Formulate the primary goal and a measurable growth indicator.
- Identify the key constraint slowing that goal right now.
- Agree on 1-2 experiments that will relieve the constraint fastest.
- Review factual progress seven days later and adjust course.
The tracker supports every step and keeps the tension at a productive level.
Toolbox: Lean Startup · Customer Development · JTBD interviews · Sales funnels · Unit economics · Pattern-recognition from dozens of teams.
Why Growth-Tracking Works
| Strength | How it shows up | Proof from cases |
|---|---|---|
| Laser focus on what matters | Theory of Constraints + short sprints keep the team from scattering | +$110 k Monthly Recurring Revenue in multiple corporate teams |
| Cuts the path to results | Tracker pushes to ship & test instead of over-polishing | MVP shipped 3× faster than planned (Ratio.digital) |
| Transfers tools & autonomy | Co-execution teaches CustDev, hypothesis prioritisation, unit economics | Agency lead learned to build business hypotheses & delegated RUN processes, profit ↑ 10× (IT-Agency) |
| External, but “not-your-mom” view | Sharp, sometimes uncomfortable questions break cognitive habits while leaving ownership intact | “Asks exact uncomfortable questions… responsibility stays on you” (Zapisano.org) |
| Built for high uncertainty | Invented for “we don’t yet know what will work” environments | Growth accelerator program, various verticals |
| Can go deeper than business | Pairing business sprints with inner-pattern coaching removes hidden brakes | Mastermind format cleared inner blockers; participants “leave as different people” |
When Growth-Tracking Delivers Maximum ROI
- Startup searching for product/market fit needs rapid hypothesis turnover.
- Scale-up hits a glass-ceiling in metrics and the root cause is unclear.
- Founder drowning in ops wants to free time for strategy.
- Corporate team gets an ambitious target with no clear map.
How the Method Fits Different Stages
| Company archetype | Typical stage / situation | Why the method works here | Live example |
|---|---|---|---|
| Pre-PMF startup (1-15 ppl) | Idea → first sales; high uncertainty | Need quick Hypothesis → Test → Data cycle; tracker sets tempo with Lean / CustDev | Ratio.digital shipped MVP 3× faster |
| Scale-up / Series A-B (20-150 ppl) | Product sells but growth slowed | Theory of Constraints + external pattern recognition finds real bottleneck and focuses team | Digital agency doubled revenue & freed founder (IT-Agency) |
| Founder-led SaaS / Service SMB (5-50 ppl) | Chaos: many ideas, little system, founder drowning in ops | Tracking installs weekly diagnosis & KPI rhythm | Zapisano.org surfaced root causes—ownership retained |
| Corporate product / innovation team | Ambitious goal, bureaucracy slows | Sprint format + external facilitator bypasses “political traffic jams” | Telco ISP bundle & others added >+$110 k MRR |
| Export / GoGlobal team | Proven product, new foreign market | Rapid hypothesis sprints lower cost of error entering unknown market | Growth-accelerator GoGlobal sped localisation |
Common denominator: high uncertainty and resources that dissipate without focus. The method reveals today’s narrowest bottleneck and drives the team in short bursts — that’s where it pays back fastest.
Value by Role
| Role | Typical triggers | Value growth-tracking provides |
|---|---|---|
| Founder / CEO | • Growth stalls • Drowning in ops • Need to speed PMF search / launch a new product • Need to prove hypotheses to investors |
Speed · Focus · ROI — saves $ and months through fast Hypothesis → Data cycles; delivers metrics & experiment system (experiments/week tempo, uplift, conversion). |
| COO / Head of Business Unit | • Revenue–margin imbalance • Team burnout, chaotic processes |
Process & profit — removes the bottleneck and frees capacity. |
| Corporate sponsor (BU Director / CDO) | • Initiative stuck in bureaucracy • Need quick wins for top management |
Time-to-Impact & controlled risk — routes around procedures through short sprints. |
| VC / Program Director | • Portfolio teams burning cash with no traction • Demo-day approaching |
Runway extension & traction metrics — cohort package proves traction faster. |
Testimonials
Early 2020 I was drowning in ops and ready to quit. Dmitry kept us on a weekly cadence: Goal → Constraint → Hypothesis → Sprint. The big unlock was outside my skill-set — sales. It took six months to own that constraint. Today sales take 50% of my time and I enjoy them. Key insight: change needs dedicated time. Tracking RUN vs CHANGE time revealed the gap and fixed it. Without Dmitry I’d still be stuck or gone.
Five minutes into meeting Dmitry I knew I wanted to work with him. My initial ask was pure business: 3× revenue, X% global share, exit daily ops. Within weeks we realised the main blocker was elsewhere and pivoted focus. Dmitry is brilliant at asking sharp, uncomfortable questions while keeping full ownership on me. Main insight: business goals always hit the leader’s inner blockers first — that’s where the work starts.
We came with an MVP prototype. About ten sessions later we had 30+ customer interviews and a live product. It sounds obvious to test early, but it only happened with Dmitry pushing the “Gas-brake cadence”.
I joined the mastermind thinking it was pure business tracking. The structured sessions unexpectedly surfaced how my own patterns stalled progress. Seeing the real blocker let me design a plan I could finally execute.
I arrived without a big goal — just a nagging wish to create English-language content. Between me and the task was a wall I couldn’t see. Dmitry’s precise yet supportive questions revealed the wall, turned it into a concrete situation, and let me move.
Common Patterns
- 🎯 Fast results — most clients see measurable change within the first month
- 🔍 Root-cause analysis — “Dmitry surfaces the real bottleneck instead of treating symptoms”
- 💡 The right questions — “Asks uncomfortable questions that widen perspective”
- 🛡️ Safe space — “Creates an environment for honest exploration without judgement”
- ⚡ Action focus — “Doesn’t hand over solutions — helps you find your own”
- 📈 Hard numbers — Average uplift: revenue 2-3×, efficiency 3-10×
Experience
Building — when I create products & processes
- Street-view Hardware (Neq4)
- Designed proprietary camera rigs for large-scale street imagery. Today 90% of a leading map platform’s panoramas are shot with this gear. Crew output grew from 500 km to 2,500 km per month while cost per km dropped 10×.
- Scaling Operations (Neq4)
- Grew the fleet from 1 to 8 vehicles, taking production to 9,000 km/month. Built a team that scales from 1 to 40 shoots per day; led international projects (Turkey, Ukraine).
- FastTrack Agency
- Partner (2018-2021). Created a rapid hypothesis-testing product and a quality-control system for growth tracking. Used in a Telco ISP bundle, Manufacturing BU inside a steel company and others. Individual teams added ~$110 k in monthly recurring revenue.
- Netology Course
- Co-author of the online course “Systemic Hypothesis Work” — extending the FastTrack methodology to coaches and managers.
- Side Projects
- “Rakes” — mistakes-as-a-service learning platform; “Caring” — concierge service for emigrants’ parents; “10 ideas in a year” — tested 10 business hypotheses, 2 reached sales.
Inspiring — when I facilitate and track growth
Independently:
Startups — worked with 50+ teams (Carrot Quest, Tangl, UXPressia, DriverPack, and others). Typical tasks: focus, speed to product/market fit, double-digit revenue growth, freeing founders’ time. Agencies — Digital marketing agencies, creative shops: revenue and margin growth, sales funnel tuning, sprint and metric implementation.
As partner of FastTrack growth-tracking agency:
Corporations — Core products: Telco ISP bundle, Mid-market bank, IT service provider. Innovation units: Manufacturing BU inside a steel company, Beverage producer, etc.
Acceleration programs:
Developed an internal quality-management product that standardised coaches’ work and significantly increased teams’ odds of hitting OKRs.
With the Growth Accelerator:
• Domestic market — diagnosing constraints and accelerating growth for startups and mature companies.
• GoGlobal — Lead tracker for international expansion: strategy, sales, localisation.
I create a space where change happens — through Goal → Constraint → Hypothesis-driven experiment → Sprint.
Ready to unlock your next bottleneck?
Book a 30-minute diagnostic call — zero cost, high insight.
Let's Talk